For shoppers, whatever the platform on which the product is bought, the very first thing that everybody pays consideration to is the picture of the product. Photos are the important thing consider figuring out whether or not a shopper is shopping for, however promoting merchandise on the Amazon official web site just isn’t what you need to design. The picture submitted by the vendor should conform to Amazon’s picture requirements. As well as, there are particular necessities for the pictures in numerous classes. Beneath I gives you a quick introduction to Amazon’s necessities for product photos.
Amazon Product Picture Necessities
The image wants to have the ability to precisely show this product, and it’s enticing sufficient for the shopper to place just a few footage with totally different angles and totally different particulars.
product picture should specific the product precisely, attempt to cowl slightly extra product info, can stimulate the creativeness of the shopper, on the similar time trigger their want to purchase.
Amazon’s product image consists of a important image and eight auxiliary footage. The necessities for the primary image and the auxiliary image will not be the identical.
The primary photos
1. The background of the primary picture have to be pure white. That’s, the RGB worth have to be 255*255 and 255.
2. The primary picture can’t be a drawing or illustration. The primary image have to be a photograph of the product itself.
3. Cannot embody equipment and objects that aren’t really within the order. We normally put some ornamentation with a view to get higher outcomes. It’s advisable to not put it as a result of the visitor might imagine that the ornament is included within the order.
4. The primary picture can not carry LOGO and watermark. However the picture can present the LOGO of the product itself.
5. The product of the primary picture had higher occupy about 85% of the area of images.
6. The product have to be clearly seen within the image and do not make it very obscure.
7. For those who use fashions, you’ll be able to solely use actual individuals.
8. If you’re a vendor promoting garments, you need to use a pretend mannequin to point out the precise use of the product when you do not have a actual mannequin to show the product. Then use Photoshop to get rid of the pretend mannequin.
9. Can’t include nudity info.
Listed here are some examples of product photos given by Amazon:
GOOD MAIN IMAGES:
BAD MAIN IMAGES
Clothes merchandise:
GOOD MAIN IMAGES
BAD MAIN IMAGES
The auxiliary photos:
1. The auxiliary photos must be a distinct facet of the product show.
2. The auxiliary picture is finest to be the identical white background as the primary picture. Amazon has plenty of sellers to offer footage that aren’t a pure white background. Particularly lamps and lanterns form of product, as a result of the vendor is with a view to present the impact of the lamp when utilizing higher, typically can use a black background fabric to point out the precise impact that waits for in use. That is additionally allowed by Amazon.
3. The auxiliary picture additionally can not carry LOGO and watermarks.
4. The product have to be clearly seen within the image.
5. If utilizing a mannequin, solely actual fashions can be utilized.
6. Can’t include nudity info.
Different necessities:
Picture dimension
The size or width of the image is ideally larger than 1000 pixels on both facet. If our product picture dimension is bigger than 1000 pixels, friends can have an image zoom operate when utilizing the cell phone app. The image zoom operate can higher show the product.
Image format:
You should use footage in these codecs: JPEG, TIFF, GIF.
It’s best to make use of the JPEG format as a result of it’s the quickest to add.
Easy methods to shoot and produce high-quality white background product footage?
There are various individuals who could also be puzzled. Clearly, the merchandise offered by the 2 sellers are the identical by way of materials, look, and packaging, however why do the sellers who promote at excessive costs have Three instances the order of one other vendor? It’s due to the images of the merchandise that the images of the merchandise with excessive gross sales are very enticing. So you’ll be able to know that if the image is taken effectively, your CTR and gross sales will enhance rather a lot.
The required gear for taking good footage.
1. Studio
Can be divided into giant, medium and small in response to the scale of the product being photographed.
Massive: clothes and different items. Normal clothes is the necessity for fashions, it’s endorsed to make use of a big studio.
Medium: purses and different medium-sized items.
Small: fragrance bottles, glasses, and different small commodities.
You may select a studio primarily based on the merchandise you promote.
2. Softbox, lamp, bracket
A big studio wants at the least Four softboxes and brackets.
Medium and small studios require Three softboxes and bracket instruments.
This may make sure that the product you shoot has a greater three-dimensional impact.
When selecting a background for capturing, it’s best to decide on a white background fabric.
It’s steered that the fabric of the background cloth is a luxurious cloth in order that the impact of the {photograph} may be higher, and the background cloth have to be bought in response to the scale of various studios.
3. SLR digital camera
Peculiar SLR cameras are wonderful, and you do not want a Full-frame digital SLR. As a result of Full-frame digital SLR capturing product footage and unusual digital camera capturing is not going to have a lot distinction.
Novices can enhance SLR publicity compensation by +1.3-1.7.
The digital camera selects the P place and lets the digital camera alter the shutter and aperture by itself.
The ISO pace is adjusted to about 100, it may well make the products extra clear.
The most effective plus a tripod to stabilize or to discover a mounted object positioned cameras, to keep away from blurred footage of the scenario.
For those who don’t have a SLR digital camera, you need to use the cellphone to shoot, however it’s advisable to make use of new cell phones lately.
Capturing with a cell phone to make use of a set shelf, so long as the sunshine to play effectively, do some adjustment later, but additionally to attend for higher outcomes.
Persons are visible animals.Subsequently, the product picture is essential.