Tinydeals Tech
[Tinydeal]With the popularity of mobile offices, notebooks have basically become the standard for office workers. The usage scenarios cover offices, homes and even a speeding high-speed rail. This is the era of mobile office. In the past thirty years, notebook products have ushered in leapfrog development. While achieving performance growth, products have also gradually subdivided, and categories such as business books, office books, gaming books, design books, etc. have emerged. Although the notebook industry has been moving forward, it is often only constantly upgraded in the direction of performance and design, and rarely sees software innovation, which makes the update of each generation of products lack the soul, that is, the symbol of the brand itself.
After a few years of going forward, the notebook industry is actually like this. It was not until around 2016 that mobile phone manufacturers entered the notebook industry that this situation was reversed. Why is this happening? In fact, it is very simple to understand. Traditional laptop manufacturers have a single product, which basically means that they have been updating laptop products, and there is no motivation to encourage them to contact other terminals. It is different for mobile phone manufacturers to make laptops. Their starting point is to be human-centered, making the laptop an extended screen of the mobile phone, allowing more linkage between different terminals, and ultimately achieving unified experience. And in this wave, Honor is one of them. After experiencing the ups and downs, Honor has opened a new direction for itself with a “trident”.
On the afternoon of April 13, Honor held a new product launch conference to officially release the MagicBook 14 series new products. Relying on the “Trident” enablement, it solved the user pain points of notebooks and brought a new experience in three aspects: long battery life, high performance, and smart Internet. After the press conference, Zhao Ming, CEO of Honor Terminal Co., Ltd., and Guo Rui, CMO of Honor Terminal Co., Ltd., accepted our interview and answered some of Honor's thoughts when making notebook products.
How to overtake when Honor makes a laptop?
To this day, the notebook industry is quite mature. Faced with such a mature market, it is obviously unwise for a new brand to achieve results and follow traditional manufacturers. Even if the perseverance of grinding an iron rod into a needle cannot shake the status of the old manufacturer. As early as 2020, before Honor was independent from Huawei, it had already made great progress with its excellent cross-terminal experience laptops. At that time, the domestic market share accounted for 5.4%, and its results were quite impressive.
After independence in 2021, Honor notebooks, like mobile phones, fell to the bottom at one point, but later it also ushered in its own smile curve. Honor also reorganized its product strategy, began to focus on its own advantages, and expanded around multi-screen collaboration. Finally, after the release of MagicOS 7.0, Honor's full-scene strategy was officially formed, and the connection capabilities of laptops and tablets, mobile phones and other terminal devices were further opened up, realizing keyboard and mouse sharing, call sharing, notification sharing, application continuation and other gameplay, and finally formed its own competitive advantage. Zhao Ming bluntly said, “As more and more people enjoy the convenience brought by MagicOS, it will be very difficult to sell in the future without full-link interconnection and intelligent notebooks.”
In the MagicBook 14 series, Honor has determined the evolution direction of the “Trident”, the three directions are long battery life, high performance, and smart interconnection, which is the foundation for Honor laptops to overtake on the curve.
In terms of long battery life, the system-level performance & power consumption optimization engine OS Turbo has entered the 2.0 era, achieving lower power consumption and longer battery life. It has a strong combination with the 75Wh super-large battery, making Honor MagicBook14 series 2023 the first 14-inch thin and light notebook in the PCMARK10 test.
In terms of high performance, the entire series is equipped with a 13th generation Intel Core i5-13500H standard pressure processor, the Pro version is equipped with NVIDIA RTX3050 ray tracing unique graphics, more than 100 S-shaped fan blades and a unique “zero vortex loss” cooling design, and the maximum performance release of the entire machine can reach 70W.
In terms of smart interconnection, the entire series supports MagicOS smart interconnection, achieving a seamless operation experience between PCs, mobile phones, and tablets. It can be said to be a laptop with very powerful smart interconnection functions in the Windows camp.
Guo Rui said that Honor never thinks it is a PC company, nor will it position it as a mobile phone company. Honor is a technology company. From this perspective, Honor's idea of ​​making laptops can be understood. Honor has always followed a leading strategy and model that is centered on consumer needs and people-centered, and the evolution direction of the “Trident” is precisely to solve the pain points and needs of consumers. In my opinion, whether it is based on the connection capabilities achieved by MagicRing trust ring root technology or the consumer-centric strategy, it is actually the fundamental reason why Honor overtakes in the future.
From mobile phones to laptops, Honor only makes fine products
Friends who are familiar with Honor will notice that there are few new product configurations and few models of Honor notebooks. Such a “combination” will look a little thin when facing competitors at the same price on the market. But Honor does not think so. Zhao Ming said that Honor makes MagicBook series notebooks, hoping to focus on making high-quality products in every level and focus more on R&D resources, and this generation of products will produce high-quality products. We only have one model in each price range for mobile phones, and its core positioning is very clear. Traditional notebook brands are characterized by many products within a price range, which is not what Honor wants.
In addition, Zhao Ming also mentioned some current situations in the industry. Many manufacturers only make new products based on the new generation of Intel CPUs, and it is difficult to see something amazing. Honor will apply the concept of making mobile phones to making laptops and use various technologies, such as the eye protection technology on the Magic 5 series, to the laptops. In the future, you will see a lot of this kind of thinking, which is something traditional laptop manufacturers do not have. Zhao Ming also revealed that with the increase in Qinghai Lake battery production capacity, it will also be used on laptops and tablets in the future. Imagine that the capacity of Qinghai Lake batteries can be increased by about 400mAh compared to ordinary batteries in the limited body of the mobile phone. So can it be directly increased by 3000mAh or even larger on a larger laptop? The battery life will also be greatly improved, which will maximize the “trident” effect of Honor.
At the same time, Zhao Ming also revealed that Honor is thinking about how to increase the laptop connection speed and further reduce power consumption, and at the same time, how to further improve convenience. In terms of communication connection, whether it is WIFI, Bluetooth, other short-term communications, mobile communication systems, 4G, or 5G, Honor must build a benchmark for communication, and this is also applicable in the notebook industry. From the demand level, mobile office not only requires long battery life and smart collaboration capabilities, but also requires strong connection capabilities to qualitatively improve the networking capabilities of laptops. If you think from this level, the Honor MagicBook V series products that will be unveiled in the future may give you a satisfactory answer.
Good news, Honor Magic 5 series sells well
As the first press conference after the Honor Magic5 series, the launch conference of the MagicBook 14 series naturally has special significance. It not only brings new laptop products, but also is a window for media communication with Zhao Ming, and can directly understand the sales of the flagship new Magic5 series.
Although Zhao Ming did not disclose the specific sales of the Magic 5 series, he revealed two important information. First, consumers and internal feedback were generally satisfied; second, the sales ratio of the Pro version and Zhizhen version is 1:1. Overall, both are in a state of out of stock, and are also very popular in overseas markets that have been launched, and they are even scrambling for goods from China.
Zhao Ming also mentioned that the Qinghai Lake battery, which is popular on the Magic 5 series, can completely let consumers say goodbye to battery anxiety. With screen technology, dual-T OS security, communication, smart interconnection and other capabilities, the Magic 5 series is a replacement for flagship phone capabilities. Whether it is this generation or the next generation of Magic series, everyone can rest assured. In terms of R&D investment intensity, Honor is one of the top six companies in China. It will bring more surprises to everyone for the layout of the technology industry and the core areas of the future, especially the battery life, which must be much better than other mobile phones.
Summarize
With brands such as Huawei and Honor entering the notebook industry, the traditional notebook industry has also ushered in a reshuffle. The core competitiveness of products should not be just hardware updates, but also include the brand's own technological innovation. In this regard, Honor has given a clear answer – OS Turbo and Smart Internet, which is actually the direction of the future. From the perspective of the author as a consumer, when purchasing laptop products in the future, most people will consider the ecological experience composed of mobile phones, tablets and other products, not just a notebook. This is the trend.
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