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In China’s notebook market 2024, significant changes are taking place, with a noticeable decline in the online share of international brands. According to an article publ3ished on October 9 by Runto Technology, the combined online market share of the three major international brands, including HP, has fallen to just 15.7%. This marks a sharp decline from 22.4% in the second quarter of 2023, highlighting shifting dynamics within the industry.
International Brands Face Challenges in China
For years, international brands like HP, Dell, Apple, and Microsoft dominated the global notebook market. In China, Lenovo has held a strong position, with other local brands having less influence. China, known as the “world’s factory,” produces 90% of the world’s laptops, but it has relied heavily on foreign technology for notebook designs.
However, China has recently advanced in areas such as chip design and operating systems. This progress has helped local brands grow stronger. They have ramped up investments and are now focused on gaining more market share.
Local Brands Gain Traction
As competition intensifies in China, many international brands have reduced their presence. They are worried about a price war and have cut back investments, even laying off employees. This move has encouraged local brands to push harder for growth.
Brands like Huawei, Mechanical Revolution, Xiaomi, Honor, Shenzhou, and Colorful are now seen as major competitors. While Lenovo and Asus remain dominant, these local brands are rapidly expanding and closing the gap.
Online Market Share Shift: International Brands Struggle
By the third quarter of 2024, international brands like HP, Dell, and Apple accounted for just 15.7% of online notebook sales in China. This marks a significant decline from 22.4% in 2023’s second quarter. In comparison, local brands have maintained around 25% of the market share, showing strong performance despite the tough competition.
The Future of China’s Notebook Market
Lenovo remains a key player, but the growth of local brands is reshaping the Chinese notebook market. These brands’ technological advancements and aggressive strategies could change the global notebook industry in the coming years.
Runto Technology’s analysis underscores the importance of understanding these changing trends. As the China’s notebook market 2024 becomes increasingly competitive, international brands may need to reconsider their strategies to maintain their position, while local brands look set to continue their rise.
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