The first half of the year was less than expected! MacBook shipments may decline this year

[Tinydeal News]The PC market is still sluggish in 2023. The results of the “Global Personal Computing Device Quarterly Tracking” released by international data company IDC show that global PC shipments in the first quarter of 2023 were 56.9 million units, a 29% decrease compared with the same period last year, of which Apple's shipments fell by even more than 40%. It is understood that the extended replacement cycle, weak demand, and the high base last year led to the most serious decline in Apple's first quarter of this year. On May 4, it was reported that MacBook shipments may decline in 2023.

MacBook shipments may decline this year

According to industry sources, Apple MacBook shipments may see single-digit declines in 2023 as they were less than expected in the first half of this year.

In February this year, Apple released its first quarter financial report for the 2023 fiscal year ended December 31. Data shows that Apple's quarterly revenue reached US$117.154 billion, a year-on-year decline of 5.5%, which is the first time Apple's quarterly revenue has declined year-on-year since 2019; its net profit reached US$29.998 billion, a year-on-year decline of 13.4%. Specifically, Apple's revenue from iPhone in the first quarter was US$65.775 billion, a year-on-year decline of 8.2%; revenue from Mac was US$7.735 billion, a year-on-year decline of 28.7%.

It is reported that Apple will hold the WWDC23 conference in June this year. At this conference, Apple may bring a 15-inch MacBook Air. According to previous leaks, the 15-inch MacBook Air adopts a “bang” design, is equipped with an Apple M2 chip, is equipped with a large-area Force Touch trackpad, a keyboard with function keys, etc.

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