SSD Price Trend Analysis: Prices Rise for Three Quarters, Demand Grows Slowly

Recently, new trends have emerged in the personal computer (PC) storage device market. Solid-state drive SSD price trend analysis has shown an upward trend for three consecutive quarters. The bulk transaction price from April to June increased by about 15% compared with the previous quarter. %. This increase shows that while memory manufacturers adjust their supply strategies to improve profitability, buy-side equipment manufacturers have accepted this market change.

As an important storage device for computers, servers, etc., the price fluctuation of solid-state drives has always attracted market attention. According to industry analysts, the main driver of this price increase is the market situation of NAND flash memory. As giants in the global NAND market, companies such as Samsung Electronics, SK Hynix, Micron Technology, Western Digital, and Kioxia Holdings have played key roles in this round of price fluctuations.

The drop in demand for digital products after the COVID-19 epidemic led to a downturn in the NAND market, causing a decline in SSD prices. However, in the second half of 2022, memory manufacturers began promoting production reduction strategies. This shifted the market’s supply and demand, and manufacturers increasingly pushed for price hikes during negotiations.

Although equipment manufacturers have accepted SSD price trend analysis increase requirements, actual demand recovery is still slow. Some electronic product trading companies pointed out that the current inventory has not been digested and there is no shortage in the market. Therefore, some people believe that the price increase of solid-state drives may narrow after July to September.

The rapid development of generative AI technology brings new opportunities and challenges to the solid-state drive market. AI servers require more memory, which could drive future growth in the SSD market. Techno System Research predicts a 35.2 million unit year-on-year increase in global SSD shipments for 2024, reaching 355 million units.

While the price of solid-state drives is rising, the price of mechanical hard disks (HDD) is also on the rise. This trend may continue for some time, bringing a new competitive landscape to the storage device market.