The Samsung S24 series has made a huge impact in Europe. Samsung S24 pre-orders for the device in the first seven days have already surpassed the total pre-orders of the previous S23 series. This surge in demand is fueling excitement across the continent.
Unprecedented Demand Across Europe
Consumers have flocked to retailers, eager to get their hands on the new Samsung S24 series. In fact, the pre-orders in the first week already outnumbered the total pre-orders for the S23 series in 2023. In countries like the Netherlands, S24 pre-orders were 50% higher than the combined sales of the S23, S23+, and S23 Ultra.
Shipping Delays Due to High Demand
The overwhelming demand for the Samsung S24, S24+, and S24 Ultra has led to some shipping delays. Stocks are quickly running low, and customers are urged to act fast. Samsung has not yet released specific pre-order numbers by model, but it’s clear that European buyers, like those in other regions, are particularly interested in the S24 Ultra.
Why the S24 Ultra is Gaining Popularity
Flagship models consistently perform better than their more affordable counterparts. With the S24 Ultra, many customers are willing to pay a premium for top-tier features. This trend appears to hold true in Europe, where the demand for the Ultra model remains high.
Samsung’s Strong Market Position in Europe
Samsung’s success with the S24 series comes at a time when the global smartphone market is recovering. According to Canalys, Samsung was the leading smartphone manufacturer in Europe in 2023, shipping 43.7 million units. Apple, Xiaomi, Motorola, and OPPO followed in the rankings. Honor also saw impressive growth, with a 116% increase in shipments in Q4 2023.
Will the Demand Continue?
While the Samsung S24 pre-orders have been incredibly strong, it remains to be seen how long this demand will last. Industry analysts are curious whether the S24 series can maintain its momentum and reach the sales figures of the S10, the last Samsung flagship to exceed 30 million units sold.
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