Noor mahnoor
According to the latest research from Consumer Intelligence Research Partners (CIRP), iPad users are more likely to keep or reuse their old devices than iPhone users.
The data, covering the past 12 months to March 2024, reveals that 67% of repeat iPad buyers choose to keep or give away their old device. In contrast, only 41% of iPhone users do the same. One-third of old iPads are given to family or friends, while only 10% of iPhones are passed on.
Even when users replace their iPads, they retain high practical value, making users less eager to upgrade. iPhone users, however, tend to trade in their old devices and use the second-hand market to get higher value. Nearly half of iPhone upgraders trade in their phones, while less than 10% of iPad owners do.
The report also revealed an interesting trend: 23% of iPad upgraders replaced their old device due to loss, theft, or damage. In comparison, only 6% of iPhone owners did the same. This further illustrates that iPad users keep device replacements often driven by actual necessity rather than a desire to upgrade.
CIRP’s data highlights key differences in upgrade cycles. Around 40% of iPad owners wait three years or more before upgrading, a trend that’s been growing. In contrast, iPhone users upgrade more often and drive the active second-hand market.
These trends show that iPads continue to play an important role even after users replace them. The second-hand market for iPads is less developed than for iPhones, likely due to the high retention value of old iPads, which leads users to keep them rather than sell them.
Login with Google