realme stops selling laptops in India and has previously stopped selling smart TVs

Realme, known for its smartphones and tech gadgets, has decided to stop selling laptops in India. The company introduced its first laptop, the Realme Book, in August 2021. It entered the Indian laptop market with high hopes. However, just two years later, Realme announced the end of its laptop product line in India. This decision has raised concerns and questions about its future in the Indian electronics market.

realm Book

Realme Book: A Brief Overview

Realme launched the Realme Book as a sleek, budget-friendly alternative to premium laptops. It featured an Intel Core i3/i5 processor, a 14-inch display, and a lightweight design. The laptop gained attention for its impressive specs at a competitive price. It quickly found a place in the entry-level laptop segment. The launch was part of Realme’s broader strategy to expand beyond smartphones and smartwatches.

Why Realme Stopped Selling Laptops in India

The decision to discontinue the Realme Book came as a surprise to many. A user on X (formerly Twitter) asked Realme about buying the Realme Book and Realme Watch. Realme’s official account replied, confirming the Realme Book’s discontinuation. The account also stated that the product had been removed from the official website. Furthermore, they asked the user to specify the Realme Watch model to provide better assistance.

Currently, Realme’s official website no longer lists laptops. Only the Realme Book Prime is available on Flipkart, but stock levels are low. It is likely that the product will sell out soon.

Realme India official reply

Realme’s Struggles in the Indian Laptop Market

Several factors might have led to this decision. One possible reason is the Indian government’s new restrictions on importing personal computers, including laptops and tablets. The government introduced this policy to encourage local manufacturing and reduce reliance on imports. Realme might have struggled to meet these regulatory requirements, preventing the company from securing the necessary licenses to continue selling laptops in India.

The Decline of Smart TV Sales in India

Interestingly, Realme also stopped selling its smart TVs in India earlier. This move follows a similar pattern to its laptop exit, raising questions about the brand’s future in the Indian market. While Realme remains strong in smartphones and wearables, its ventures into laptops and smart TVs have faced obstacles.

realm Book

What’s Next for Realme in India?

It remains uncertain whether Realme plans to reenter the laptop and smart TV markets in India. The company’s exit from the laptop market comes at a time when other global tech companies are facing similar challenges. Changing regulations, intense competition, and evolving economic conditions continue to impact the Indian tech market.

Interestingly, the Realme Book is still available for purchase on Realme’s official website in China. There has been no news of it being discontinued in other regions. This raises questions about whether Realme’s withdrawal from the Indian market is a strategic move or just a temporary setback due to regulatory challenges.

Conclusion

Realme’s decision to stop selling laptops in India marks the end of its brief venture into the Indian laptop market. Although the Realme Book impressed many with its performance and value, Realme faced challenges that led to this exit. It remains to be seen whether the company will return to the Indian laptop market or focus on its core product lines, such as smartphones and wearables.

As the tech market in India evolves, Realme will need to adapt to new challenges. For now, fans of the brand in India will need to look elsewhere for laptops and smart TVs.