Noor mahnoor
 In Q3 2024, the China smart tablet market saw impressive online sales, reaching 2.938 million units, a 4.9% year-on-year increase. According to Runto Technology, these sales generated 8.45 billion yuan, reflecting a modest 0.5% growth. Huawei and Xiaomi maintained strong positions, ranking among the top three brands in the Chinese smart tablet market.
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Key Growth Drivers: Learning Tablets and E-Readers
Run to Technology attributes the growth in the China smart tablet market mainly to the surge in learning tablets and e-readers. Education and training companies are enhancing their efforts to offer quality educational content across a range of prices. Additionally, the trend toward domestic substitution and colorization led to a 22.6% increase in e-reader sales. Learning tablets, aimed at students in elementary, middle, and high schools, along with general-purpose tablets for college students, both showed double-digit growth.
Brand Rankings: Huawei, Xiaomi, and Honor Maintain Top Positions
The rankings of the leading brands in the Chinese smart tablet market—Apple, Huawei, Xiaomi, and Honor—remained stable. However, iFlytek moved up from its 2023 position and now holds the fifth spot, overtaking Lenovo. iFlytek’s sales share increased by 1.2 percentage points to 4.1%, primarily driven by strong sales of its P30 learning tablet.
Increased Market Share and Q4 2024 Predictions
The market shares of education companies and e-paper tablet manufacturers also experienced growth in Q3 2024. Xiaoyuan and Zuoyebang saw their market shares increase by 1 and 1.2 percentage points, respectively. Zhangyue, Aragonite, and Hanwang each experienced a rise of about 0.5 percentage points.
Looking forward, Runto Technology forecasts even higher sales in Q4 2024, bolstered by the extended “Double Eleven” shopping festival and the “old-for-new” subsidy policy. Sales in the China smart tablet market are expected to hit 4.27 million units, marking a 16.3% increase compared to last year.
In summary, Q3 2024 showed strong growth in China, with Huawei and Xiaomi leading the way. As we approach Q4, expectations are high for further growth, particularly in the education sector. China is set to expand, with more brands and companies working to capture the attention of tech-savvy consumers.
For more insights on smart devices and the latest trends, visit Tinydeal.
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