E-Sports Monitor Sales Growth: 56.7% Increase in China, Xiaomi Ranks Sixth

On September 25, RUNTO released the “Monthly Tracking of Mainland China Display Online Retail Market” report. In August 2024, the sales volume of e-sports monitors in mainland China’s online market (excluding content e-commerce companies such as Douyin and Kuaishou) was 550,000 units, reflecting significant e-sports monitor sales growth. This marked a year-on-year increase of 56.7% and a month-on-month increase of 22.1%. In terms of brand structure, KTC, AOC, and SANC rank in the top three, and Xiaomi ranks in the top six, showing the rising trend in e-sports monitor sales growth in the region.

Gaming monitor

Compared with July, the top three brands are KTC, AOC, and SANC. Specifically, KTC sold nearly 78,000 units, marking a 188% year-on-year increase. Meanwhile, AOC sold about 75,000 units, reflecting a 43% increase. In addition, SANC sold around 60,000 units, showing an impressive 898% growth. As a result, these brands occupy the top three sales volumes in the market. On the other hand, HKC falls out of the top three. At the same time, ROG has squeezed into the top ten, while Skyworth has fallen out. Interestingly, Tinydeal learned that this is the first time KTC has won the monthly sales championship in the e-sports monitor online market.

Compared with the same period last year, nine of the top ten brands maintained growth. Among them, Core, SANC, and Lingshe all achieved more than 7 times of growth, ranking among the top three in the growth list.

HKC fell to fourth place in the online monitoring market, with sales of approximately 57,000 units that month, a year-on-year increase of 23%. The IG27Q model contributed 35.5% of sales within the brand. The fifth to tenth places are Titan Legion, Xiaomi, ASUS, Core, ROG and Spirit Snake respectively. Although Xiaomi ranks sixth, it is the only one among the top ten brands to have negative sales growth, with a year-on-year decrease of 24%. It is speculated that it has something to do with the pace of new product iterations.

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