MSI Notebook's 20th Anniversary Executive Shares the Story Behind its Development

With the continuous advancement of technology and market changes, MSI notebooks celebrated their 20th anniversary. As a leader in e-sports notebooks, MSI has witnessed the ups and downs of the industry. It has also written remarkable chapters by deeply understanding consumer needs and continuously innovating. Recently, Mr. Guo Xuguang, executive deputy general manager of MSI Technology and general manager of the notebook business unit, and Mr. Zhuang Zhengyong, general manager of the notebook business unit in Greater China, shared the history and stories behind MSI notebooks over the past 20 years.

MSI Notebook 20th Anniversary

Since its establishment in 1986, MSI has focused on designing and manufacturing motherboards and graphics cards. It has quickly gained a foothold in the market with its solid technical strength. However, with the diversified development of the computer industry, MSI keenly captured the potential of the notebook market and launched its first notebook M510C in 2004, officially starting its notebook research and development journey. However, the road has not been smooth sailing. Under the double attack of smartphones and tablets, MSI was once in trouble, especially the thin and light notebook X340 launched in 2009. Although it was in the right direction, changes in consumer usage habits made MSI feel unprecedented challenges.

Faced with the dilemma, MSI did not choose to retreat, but actively looked for a breakthrough. At that time, e-sports games like “Warcraft” were gaining popularity. This made MSI realize the huge potential of the e-sports market. MSI gained in-depth insights into players’ needs and decided to focus on high-value e-sports notebooks instead of competing on price. The company adhered to the concept of “understand players’ needs first, then create the products they want.” As a result, MSI launched several e-sports notebooks that truly met players’ expectations. By 2015, MSI’s market share of e-sports notebooks had risen to the top, becoming the preferred brand among e-sports players.

Guo Xuguang, Executive Vice General Manager of MSI Technology and General Manager of Notebook Division

After achieving success in the e-sports field, MSI continued to expand its product line. General Manager Zhuang Zhengyong revealed that MSI launched a series of content creation notebooks, offering creators an efficient experience anytime and anywhere. Additionally, MSI introduced a high-end business and productivity series. These notebooks are thin, light, and high-performance, meeting business needs and the demand for multifunctional productivity. MSI also recognized the growing demand for portable gaming. In response, the company launched the Claw handheld game console, allowing players to enjoy gaming anytime, anywhere.

Zhuang Zhengyong, General Manager of MSI Greater China Notebook Division

The reason MSI notebooks stand out in the competitive market is their focus on luxurious aesthetics, ultimate performance, and innovative technology. MSI collaborates with fashion designer Hiroshi Fujiwara and high-performance racing brand Mercedes-AMG Motorsport. This partnership integrates fashion elements into notebook design, ensuring both excellent performance and a unique style. MSI is also committed to incorporating cutting-edge technology into its products. For example, the Titan series notebooks feature advanced cooling technology and overclocking software. These innovations provide users with an unparalleled experience.

MSI Notebook 20th Anniversary

While celebrating its 20th anniversary, MSI also looks forward to its future development blueprint. General Manager Guo Xuguang said that MSI will continue to invest in the e-sports field, deepen the campus market, and expand business and creator product lines to meet the needs of a wider range of consumers. At the same time, MSI will also actively respond to the call for environmental protection, pay attention to green technology and sustainable development, and be committed to achieving environmental protection standards in the process of R&D and manufacturing products. Looking forward to the next 20 years, MSI looks forward to working hand in hand with all brand enthusiasts to create a more glorious chapter.

For more information on MSI’s journey and innovations, check out our blog.