Xiaomi 14 Ultra Launch – Lu Weibing Leads Event as Lei Jun Observes

On the evening of February 22 at 19:00, Xiaomi hosted the much-anticipated Xiaomi People, Cars, and Home Ecosystem Conference. The event marked the official launch of several highly awaited products, including the Xiaomi 14 Ultra, Xiaomi Tablet 6S Pro, Redmi G Pro 27 MiniLED Display, and RedmiBook Pro 14 2024. However, what set this event apart was a significant change in leadership on stage. Unlike previous Xiaomi smartphone conferences, Xiaomi Chairman Lei Jun did not open the event. Instead, Lu Weibing, President of Xiaomi China, took center stage, while Lei Jun observed from the audience.

Xiaomi’s Leadership Shift and Focus on EV Business

Recently, Lei Jun shared an important update regarding Xiaomi SU7, the company’s electric vehicle. He stated that Xiaomi SU7 is currently undergoing extensive road testing across the country, with final preparations underway for its official launch. To ensure the smooth execution of Xiaomi’s EV ambitions, Lei Jun has shifted his focus primarily to the automotive division. Consequently, the company appointed Lu Weibing as the General Manager of the Xiaomi brand, making him the key speaker at future smartphone launches. His first major appearance in this role was during the unveiling of the Xiaomi 14 Ultra.

Despite this shift, Lei Jun reassured fans that Xiaomi’s smartphone business remains the company’s core pillar. He emphasized his continued commitment to Xiaomi’s mobile division and thanked users for their ongoing support.

Xiaomi’s Strong Market Performance

At the beginning of the event, Lu Weibing shared exciting updates about Xiaomi’s global smartphone sales. Xiaomi 14 Ultra launch now ranks among the top three smartphone brands worldwide, second only to tech giants Samsung and Apple. Additionally, Xiaomi’s high-end smartphone segment continues to expand. The Xiaomi 14 series secured an impressive 38% market share in the 4,000 to 6,000 yuan price range within the first month of its release. This remarkable achievement positioned it as the top-selling smartphone in China during that period.

The spotlight of the event was the Xiaomi 14 Ultra, the final model in the Xiaomi 14 lineup. With this launch, Xiaomi further strengthens its presence in the premium smartphone segment, reaffirming its commitment to delivering innovative, high-quality devices.

Conclusion

The Xiaomi People, Cars, and Home Ecosystem Conference highlighted Xiaomi’s growing influence across various tech domains. With Lei Jun focusing on Xiaomi SU7, Lu Weibing is set to lead Xiaomi’s smartphone division into the future. As Xiaomi continues to expand its presence in both the mobile and automotive industries, fans can expect more groundbreaking innovations in the coming months.

For more updates on the latest Xiaomi products and deals, visit TinyDeals.