Noor mahnoor
On October 11, Aovierivo released its latest report on China’s online laptop retail market for August. Tinydeal learned that the market saw a rebound, with medium and low-priced models driving most of the sales. However, overall sales data indicates a decline. In August, online laptop sales in China reached 890,000 units, marking a 9.1% year-on-year drop. Meanwhile, retail revenue fell by 13.2% compared to the previous year.
Laptop computer
Brand Rankings in Online Laptop Sales
By brand, Lenovo and Huawei continued to dominate, securing the top two positions. HP benefited from strong back-to-school promotions, boosting online sales by 11.7% year-on-year. On the other hand, ASUS struggled with its main models, leading to a 2.5% year-on-year decline in online retail sales. ThinkPad and Dell closely followed in rankings.
Apple saw a 14.2% year-on-year increase in August, mainly due to strong sales of its 15.3-inch Mac models. Honor also performed well, reporting an 11.7% rise in retail sales compared to the previous year. Xiaomi, focusing on budget-friendly laptops, achieved a significant 24.5% year-on-year increase in retail sales. Meanwhile, the Machinery Revolution’s Unbounded Series emerged as a major sales driver, with a remarkable 187.1% increase in retail sales.
Laptop market data (picture source: Aovierivo)
Price Trends in the Laptop Market
Tinydeal learned that August saw a rise in the popularity of low-cost models, leading to a general price decline across categories. Specifically, the average market price for all models dropped by 179 yuan, settling at 5,227 yuan. Gaming laptops saw a larger decrease, with their average price falling by 379 yuan to 6,909 yuan.
Additionally, the price of high-resolution laptops experienced a quarterly drop of 492 yuan, bringing the average price down to 6,121 yuan. Similarly, 16:10 aspect ratio laptops and thin-and-light models also saw a 492 yuan decline, with their prices reaching 6,121 yuan and 5,696 yuan, respectively.
Conclusion
The online laptop market in China showed mixed trends in August. While overall sales declined, some brands, like Xiaomi and Machinery Revolution, experienced significant growth. Meanwhile, decreasing prices made laptops more accessible, boosting sales of budget-friendly models. As the market continues to evolve, brands that offer competitive pricing and feature-rich models are likely to see sustained growth.
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