Global notebook shipments in the first quarter of 2023 reached 33.9 million units, marking a 13% decrease compared to the previous quarter, according to a recent report from TrendForce. The decline reflects the ongoing challenges in the global economy, with demand for mid and low-end consumer models driving much of the replenishment in various regions.
Notebook Market Trends in Early 2023
The report highlights that regions such as North America, Europe, and Southeast Asia saw some notebook replenishment orders in March. This uptick was largely focused on consumer models with retail prices between $400 and $600, which aligns with limited consumer disposable income in the current economic climate.
Despite this decrease, TrendForce forecasts a positive outlook for global notebook shipments in the second quarter of 2023. Shipments are expected to reach 40.45 million units, a 15.7% increase from the first quarter. While this marks the first growth in six consecutive quarters, it is still an 11.6% year-on-year decline compared to the same period in 2022.
Notebook Shipments Projected to Rise in Q3
Looking ahead to the third quarter, TrendForce predicts continued growth in notebook shipments, which are expected to increase to 43.08 million units. This growth will be at a slower pace, with a 6.5% increase from the previous quarter. Despite this, the overall market is still in a phase of consolidation due to the ongoing economic downturn.
Market Outlook and Expectations for the Rest of 2023
TrendForce estimates that global notebook shipments for the entire year will reach approximately 163 million units, reflecting a 12.2% decrease from 2022. However, with the reduction in excess inventory coming to an end, notebook ODM companies are more optimistic about the market’s recovery.
As demand from clients begins to recover, notebook supply chain companies, including those producing connectors and power supplies, are cautiously hopeful that the worst of the industry’s downturn is over. Whether the notebook market will return to pre-pandemic levels depends largely on when the broader global market stabilizes and returns to normal conditions.
Focus Keyphrase: Global notebook shipments, notebook market recovery
This article provides a comprehensive overview of global notebook shipments, offering insights into current trends and what we can expect in the coming quarters. Stay informed as we monitor the industry’s recovery and its potential to bounce back in 2023.
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