[Tinydeal News]On January 11, Tinydealnoted that preliminary results from the International Data Corporation (IDC) Global Personal Computing Device Tracking showed that in the fourth quarter of 2023, global traditional computer shipments were slightly higher than expected, approaching 67.1 million units. , a year-on-year decrease of 2.7%.
While PC global computer shipments are still declining, there is encouraging news. According to forecasts, the current market contraction for personal computers appears to have bottomed out, with growth expected in 2024. Despite beating expectations, fourth-quarter 2023 results marked the eighth consecutive quarter of year-over-year sales declines. At the same time, shipments in the fourth quarter, which is also the promotion season, were the lowest since 2006, highlighting the sluggishness of the market amid weak demand and reliance on heavy promotions.
The emergence of this trend is mainly due to the continuous advancement of technology and changes in consumer demand. As the refresh cycles of personal computing devices such as laptops continue to shorten, consumer demand for high-performance devices increases, which provides impetus to market growth. At the same time, the popularity of cloud computing and remote working has also increased consumer demand for lightweight, easy-to-carry personal computing devices.
At the same time, according to agency predictions, 2024 will be the first year for the popularization of AI PCs. Wang Jiping, vice president of IDC China, said that AI has become a key technology driver for the third major upgrade of PCs and an opportunity for market rebound. The combination of AI and PC will form a new hybrid, namely AI PC. IDC predicts that the proportion of AI PCs installed in new machines in the Chinese PC market will rise rapidly in the next few years, reaching 81% in 2027, and becoming the mainstream of the PC market.
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