Noor mahnoor
Recently, some foreign media published an article saying that consumers are increasingly preferring high-end new iPad Pro success. This craze has not only boosted iPad sales, but also rekindled everyone’s interest in Apple’s tablet series.
According to data from Consumer Intelligence Research Partners (CIRP), the 11-inch and 13-inch iPad Pro models combined accounted for 43% of total iPad sales, 5 percentage points more than last year.
Although the iPad Air has also been upgraded, sales data tells us that everyone still prefers the Pro series at the beginning, after all, its functions and performance are more advanced. However, the classic iPad still maintains stable sales, accounting for about one-third of all iPad sales, thanks to its affordable price and stable performance. The last major upgrade was in mid-2022.
These improvements to the iPad series will make Apple’s overall performance in the third quarter of 2024 very strong. Apple announced revenue for this quarter of $85.78 billion, an increase of 4.87% over the same period last year. This result was even better than analysts predicted, mainly because iPad sales increased by 23.63% year-on-year, and sales of the entire iPad series reached US$7.16 billion.
Foreign media believe that the success of the new iPad Pro success and Apple’s overall strong performance indicate that Apple’s strategy of updating its product lineup and focusing on high-end models is correct. Over the next few quarters, we’ll see how these product updates continue to solidify Apple’s position in the market.
For more details on Apple’s product updates, check out the blog.
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