Foreign media say Apple's computer business suffered a “heavy blow” and the decline was greater than that of its peers

[Tinydeal News]In the past few years, due to some reasons, the demand for remote office and remote learning in society has increased dramatically, which is a rare development opportunity for industries such as computers and tablets. Therefore, during this period, the development momentum of major computer manufacturers is relatively good. But now, this situation has changed. According to statistics from relevant research institutions, in the first quarter of 2023, the global PC industry encountered a cold winter.

Apple's computer products

On April 12, Tinydealnoticed that some foreign media commented on the current PC industry survey report, saying that Apple's computer business suffered a “heavy blow.” The reason is that although Apple is still among the top five PC manufacturers in the world with Lenovo, HP, Dell, Asus and other manufacturers, in the just-passed first quarter of 2023, its computer shipments fell by more than 40%, making it the largest decline among the top five manufacturers. Of course, the situation of the other four major manufacturers is not optimistic, with three of them falling by about 30%.

Related research data

However, this situation is not very surprising. In fact, Apple's chief financial officer Luca Maestri had predicted that Apple's Mac and iPad sales will both decline in double-digit sales in the third quarter of this year. Apple CEO Tim Cook also acknowledged that the challenging macroeconomic environment has negatively impacted sales of iPhone, Mac and Apple Watch. The current drop in shipments could mark the end of the COVID-driven era of demand, marking a temporary return to pre-pandemic mode.

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