Noor mahnoor
The latest European mobile phone sales rankings reveal some interesting shifts in the market. According to a report by Canalys, for the fourth quarter of 2023, smartphone shipments in Europe (excluding Russia) reached 37.8 million units, marking a slight 3% decline compared to the previous year. However, amidst this downturn, Apple emerged as the leader, reclaiming the top spot after seven consecutive quarters behind Samsung. Apple’s shipments increased by 1% to 12.4 million units, securing its position at the forefront of the European market.
Honor mobile phone
Xiaomi Maintains Strong Position in European Mobile Market
Despite a 10% drop in sales, Xiaomi held onto its third-place ranking in European mobile phone sales during the fourth quarter of 2023, shipping 6 million units. The company’s continued strength in Central and Eastern Europe was a key factor in maintaining its position. Xiaomi’s resilience shows how well it has adapted to local market conditions and consumer preferences in the region.
Motorola and Honor See Significant Growth
Motorola and Honor made significant strides in the European market, ranking fourth and fifth respectively. Motorola’s shipments surged by 73%, reaching 2 million units, while Honor saw an even more impressive growth of 116%, with 1.1 million units shipped. Honor’s impressive entry into the top five highlights its increasing popularity, especially as it moves towards a potential IPO.
The Rise of Premium Smartphones in Europe
The fourth quarter of 2023 also marked a record high in the market share of premium smartphones, with nearly 40% of shipments priced at $800 and above. This shift reflects a growing demand for high-end devices in Europe, driving competition among major players like Apple, and Samsung, and emerging brands like Honor.
2023 Year-End Overview: Samsung and Apple Dominate
When looking at the full year of 2023, Samsung was the largest manufacturer in Europe, shipping 43.7 million units. Apple followed closely behind with 34.6 million units, while Xiaomi retained its third spot. Motorola finished fourth, and OPPO narrowly surpassed Honor to secure the fifth position for the year.
Competitive Landscape: The Future of the European Mobile Phone Market
The European mobile phone sales rankings are expected to become even more competitive in 2024. Analysts predict that brands like Oppo, Vivo, and Realme will strive to regain market share following their patent dispute with Nokia. Meanwhile, HMD is focusing on its new sub-brand to target European consumers more effectively. Additionally, brands like Nothing and Transsion are expanding their presence, further increasing consumer choice in the market.
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