On December 8, Colorful’s largest flagship store officially opened in the Jiangbei District of Chongqing. This milestone marks the first time that Colorful has launched a complete store within the JD Electric Super Experience Store, making it the largest and first IP-themed flagship store nationwide. The opening event was a massive hit, with a series of exciting activities and a diverse range of popular products drawing in a large number of consumers. JD.com also partnered with Colorful to offer consumers practical benefits, creating a buzz and prompting many visitors to place orders on the spot.
Grand Opening Events and Activities
The Colorful JD Super Experience Store opening featured a variety of engaging activities, including a ribbon-cutting ceremony, lion dance performance, brand sharing, destiny challenge, lucky draws, and free experiences. These activities not only provided entertainment but also allowed visitors to engage with Colorful’s brand and explore its diverse products. During the event, a special appearance by Yinji, the cosplayer representing the Colorful IP, was a highlight. Many consumers took photos with the character, shared their experiences, and became immediate fans.
Popular Products and Exclusive Offers
At the heart of the opening were Colorful’s best-selling products, such as the Colorful Hidden Star P15 TA, Colorful Hidden Star P16 TA, Colorful Source N14, Colorful Hidden Star G15, and Colorful Hidden Star G16. These laptops feature powerful processors, exceptional heat dissipation, and top-tier display capabilities, catering to a wide range of needs—from gaming and entertainment to office tasks and study. These products were available for purchase directly through the JD.com app, enabling consumers to shop for the latest Colorful products with ease.
JD.com and Colorful’s Continued Collaboration
Since its partnership with Colorful, JD.com has played a key role in promoting the brand’s new products. In July, JD.com helped launch Colorful’s collaboration with the popular game “Black Myth: Wukong,” leading to a successful pre-sale of Colorful’s custom graphics card, which sold out within three hours. The success of this collaboration boosted the sales of Colorful’s other products as well. Now, with the opening of the Colorful JD Super Experience Store in Chongqing, both brands are strengthening their online and offline channels to offer a seamless shopping experience.
Future Plans and Continued Growth
Looking ahead, JD.com and Colorful are set to release more new products in JD.com’s self-operated stores and on the JD.com app. This partnership will continue to provide consumers with an exciting, tech-forward shopping experience. Local consumers in Chongqing can visit the Colorful flagship store to experience firsthand the power of Colorful’s hot-selling laptops and other products.
For those unable to visit the store in person, they can easily purchase their favorite Colorful products via the JD.com app, bringing the store’s offerings right to their fingertips. To explore even more deals and new technology, visit TinyDeals.
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