Noor mahnoor
On the evening of February 25, Beijing time, World Technology officially entered MWC time, and Honor also held a special press conference. At this conference, Honor unveils at MWC2024, releasing the Magic6 series, Magic V2 RSR Porsche design, MagicBook Pro 16, HONOR Pad 9, and other products to the world. Honor also announced its AI strategy to global markets and partners, and was the first to start on MWC. The door to AI.
For domestic friends, this press conference may be very familiar. Many products have been launched in China and have been verified by the market. Honor CEO Zhao Ming also buried an easter egg for this press conference. The Honor Magic6 RSR Porsche design will be unveiled in March, which will cause another bloody storm. After the press conference, I will share with you some of my thoughts after watching this conference.
AI-X, the experience has been very different from now on
　　It’s already 2024. If you don’t understand AI, you may be ignored by AI. Honor has been deeply engaged in the AI ​​field since its first AI mobile phone Magic in the 2016 press conference. Some time ago, the brand new MagicOS 8.0 brought the industry’s first human-computer interaction based on intention recognition, infiltrating platform-level AI capabilities. It’s every part of the experience. At this conference, Honor also showed off any door function, which will step by step KO the cumbersome traditional interaction, allowing users to truly experience the transformation of AI.
　　What is any door function? Simple understanding is that when a user uses Magic6 series products, press and drag the text, pictures, files, videos and other content on the interface to the edges of the left and right sides, any door will open, and the system will automatically identify the user based on the drag content. Intent, match smart recommendation services within the door. It seems a simple step, but it contains Honor’s understanding of AI. The Magic6 series will intelligently predict user interaction intentions under platform-level AI drive, realize a human-computer interaction experience that can directly identify the human-computer interaction experience across applications, and truly think of users. What you think, understand what you need, and do what you do.
In addition to any door function, the eye movement tracking function was also unveiled at this conference. Although everyone is familiar with this function, Honor unveils at MWC2024 once again gave a new understanding based on AI – eye movement control car. The current effect is not that we directly look at the car to control it through eye movement, but based on the eye movement tracking capabilities of the Honor Magic6 series, and in conjunction with the car’s car control app, when our eyes are looking at the reversing in the car control app or When you press the function buttons such as start, you can control the car with eye movement. It can be said that with the eye movement control vehicle combined with the remote parking function, AI has also further empowered smart cars.
In addition, at this honor unveils at MWC2024, Honor released its first AI PC – Honor MagicBook Pro 16, which enables platform-level AI to achieve a smart interconnection experience across devices, systems and applications. Equipped with the new AI chip Core Ultra7 processor, the generated AI speed soars by 70%, making AI applications smoother. With the support of OS Turbo, the battery life of MagicBook Pro 16 has also been improved, bringing users a stronger performance and smart experience. Not only that, Honor MagicBook Pro 16 is also the first spatial audio notebook on the Windows platform, bringing an immersive and immersive experience. Equipped with 3K high color gamut eye protection screen, it has German Rhine hardware low blue light and Rhine strobe-free eye protection certification, and uses ultra-high color accuracy and refresh rate to help creative creation and entertainment experience, opening a new era of smart application AI PCs.
Have friends and future
　　AI is an unquestionable trend at present, but AI is not something that one person or one company can do. Just like building an operating system requires application ecosystem support, AI is the same. Since I watched the Honor press conference many years ago, I can basically see a retention link of Honor at every press conference – if there are friends and futures, whether it is suppliers or dealers, there will be a display at the press conference. Pay great attention to this detail. When MagicOS 8.0 was released in China, Honor told the story of cooperation with Baidu, Gaode and other companies. These application manufacturers are Honor’s friends and indispensable partners on the road to AI in the future.
At Honor unveils at MWC2024, Honor’s circle of friends has further grown. It joined forces with Qualcomm and Meta to introduce a 7 billion parameter model to the end side, bringing a smart experience beyond iOS. Global technology giants such as Microsoft, Google, Qualcomm, Nvidia, and Intel now support Honor. This collaboration helps break barriers between Windows and Android, integrating different physical terminals. AI will play a crucial role in enhancing the experience.
As Zhao Ming said after the press conference, AI technology is evolving rapidly. In 2024, AI devices will become mainstream. Honor remains committed to building AI for a human-centric interactive experience. It integrates AI into MagicOS and all Honor devices. Platform-level AI and personalized intention recognition will improve MagicOS’s understanding of user needs. The Magic Portal Honor Arbitrary Door will offer an even more seamless experience. The Honor Magic model integrates core functions, providing smarter services. Honor will collaborate with the global industrial chain and partners to build a stronger industry ecosystem.
Second local market in Europe
Friends who often pay attention to Honor may know that Zhao Ming has mentioned the concept of “Europe’s second local market” many times, showing how Honor attaches importance to the European market in the process of globalization, and every year the MWC is The European Barcelona held in Europe is naturally the best European and global show in glory.
At MWC2024, Honor’s circle of friends has further grown. It joined forces with Qualcomm and Meta to introduce a 7 billion parameter model to the end side, bringing a smart experience beyond iOS. Global technology giants such as Microsoft, Google, Qualcomm, Nvidia, and Intel now support Honor. This collaboration helps break barriers between Windows and Android, integrating different physical terminals. AI will play a crucial role in enhancing the experience.
As Zhao Ming said after the press conference, AI technology is evolving rapidly. In 2024, AI devices will become mainstream. Honor remains committed to building AI for a human-centric interactive experience. It integrates AI into MagicOS and all Honor devices. Platform-level AI and personalized intention recognition will improve MagicOS’s understanding of user needs. The Magic Portal Honor Arbitrary Door will offer an even more seamless experience. The Honor Magic model integrates core functions, providing smarter services. Honor will collaborate with the global industrial chain and partners to build a stronger industry ecosystem.
According to earlier Counterpoint data, European smartphone shipments fell by 11% year-on-year in the third quarter of 2023. Honor was the only brand to achieve positive growth. This marked a breakthrough for Honor in the global market. More importantly, Honor is positioning Europe as a high-end market. Its sales in the region come mainly from premium models like the Magic series. The launch of the Magic6 series and high-end Porsche design products has strengthened this strategy.
Some may wonder how Honor has cultivated this market. Data shows that within 10 months of entering Europe, regions like France, Italy, Spain, and Romania saw 3-7 times growth. By the third quarter of 2023, Honor ranked among the top five with a 4.3% market share, making it one of the fastest-growing brands in the region. Honor has also excelled in Malaysia, establishing 62 brand-experience stores covering 80% of Tier 1 shopping malls. In 2024, Honor aims to strengthen its presence in China while expanding its high-end brand positioning in Europe. The company is determined to build a solid global brand structure.
Written at the end
Every year, Honor unveils at MWC2024 can bring us new industry development directions. Since its independence, Honor has frequently shown its muscles on MWC, allowing more global markets to recognize this Chinese brand. This year’s Honor has also been prepared to accumulate strength. The Magic6 series embodies the strongest technology in the domestic supply chain. Porsche Design products and Porsche design combine to present a high-end style. In the field of AI, Honor does not follow the trend. Based on its deep understanding, it has launched any gate function and continues to make efforts in multi-terminal collaboration to deepen AI capabilities into every product detail. Such honor is difficult to fail in the future global market competition, and this is also a Chinese brand, on the road to glory in the world.
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