Noor mahnoor
According to CNMO’s understanding, the latest “Monthly Tracking of Mainland China’s Laptop Online Retail Market” report released by RUNTO shows that in the first half of 2024, Mainland China’s laptop online public retail market (excluding content e-commerce companies such as Doukuai) sold 4.51 million units, a year-on-year decrease of 22.4%. The sales reached 26.5 billion yuan, reflecting a year-on-year decrease of 22.1%. In terms of brand sales, Lenovo ranks first, and Huawei ranks fourth in the China laptop online sales market.
Data shows that the number of brands in China laptop online sales market is about 145. Similar to last year, the Lenovo series (including Lenovo and ThinkPad), Asus series (including Asus and ROG), HP, and Huawei ranked among the top four in terms of online market share in the first half of this year, both in terms of sales volume and sales. The combined market share (CR4) of these four major brands reached 69%, an increase of 6 percentage points compared with the same period last year. Looking more broadly, the top ten brands together account for approximately 90% of the overall market.
Lenovo continues to maintain its leading position in sales with the ThinkPad brand. ASUS Group and Hewlett-Packard closely follow. Brands like Huawei, Xiaomi (including Xiaomi and Redmi), Apple, and Honor mainly focus on office-use products. Mechanical Revolution and Colorful’s gaming laptops hold a larger market share in their categories. Meanwhile, Dell series (including Dell and Alienware) has dropped to eighth place.
In the first half of 2024, the average price of laptops in China’s online market was 5,867 yuan. This represents a slight increase of 0.4% compared to last year. The biggest change in price segment share is in the 8,000-9,999 yuan range. Sales in this range grew by 5% year-on-year.
RUNTO forecasts that in 2024, the online public retail market will reach 10.59 million units. This is a year-on-year decrease of 16%.
For more information about the latest market trends, you can visit TinyDeals Blog.
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