Noor mahnoor
iPad Pro
But many people aren’t buying the iPad Pro ad, and some have discovered that Apple may have been inspired by a very old LG ad. Some netizens said that Apple’s “Crush” iPad Pro advertisement is very similar to the advertisement that LG aired in 2008 to promote the KC910 Renoir mobile phone. The smartphone added many new features, such as GPS, Wi-Fi, accelerometer, and Dolby Sound support, which prompted LG to create an ad that also showed a hydraulic press destroying items and transforming them into the new phone.
Comparison of two advertising clips
Whether by coincidence or on purpose, Apple used a similar script and aesthetic for its iPad Pro ads 16 years later. Andy Cheng on Threads said, “I’m shocked. With such a huge advertising budget, Apple seems to have copied LG’s 2008 idea. You’d think they would have come up with something more creative.”
As foreign media reported, many Hollywood celebrities, including Hugh Grant and Asif Kapadia, criticized the new iPad Pro ad. They argued that it promotes “the destruction of the human experience.” People also questioned why anyone thought the ad was a good idea. Critics accused the company of belittling the work of writers, producers, filmmakers, and creators.
Apple has apologized for its iPad Pro ads and said it values ​​creativity. The company admitted it “did not meet expectations” on the video. While the ads can still be found online, the company said they won’t be shown on television.
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