Agency: Q2 global notebook shipments will reach 40.45 million units, up 15.7% quarter-on-quarter

According to TrendForce’s latest forecast, global notebook shipments in the second quarter of 2023 will reach 40.45 million units. This reflects a 15.7% increase compared to the previous quarter. Although shipments are still down 11.6% year-on-year, this marks the first growth in six consecutive quarters.

Global notebook shipments rebounded

Looking Ahead: Growth in Global Notebook Shipments

As we move into the third quarter, TrendForce expects global notebook shipments to continue their upward trend. The forecast predicts shipments will rise to 43.08 million units, a 6.5% increase from Q2. Seasonal momentum, back-to-school demand, and holiday promotions will drive this growth.

Global laptop shipment forecast for Q1-Q4 2023

Q1-Q4 2023 Global Laptop Shipment Forecast

TrendForce has offered insights into the shipment trends for each quarter. In the first quarter, brands primarily focused on destocking terminal inventories. This effort reduced procurement momentum, which affected shipment performance for ODMs.

In the second quarter, inventory levels of complete machines and components began to stabilize. As a result, channel pressure eased, creating space for replenishment demand to grow. Looking ahead, the third quarter will benefit from seasonal trends, such as back-to-school demand and holiday promotions, further boosting notebook shipments.

Chromebooks Gain Traction in the Global Market

In addition to traditional notebooks, the Chromebook market is showing positive signs. After seven quarters of adjustment, Chromebooks have started receiving tender orders for education projects in North America, Indonesia, and India. On top of that, Google will begin collecting Chromebook licensing fees on July 1, which is expected to impact the market.

Economic Challenges and Long-Term Outlook for the Notebook Market

While the global notebook market shows signs of recovery, the economic downturn continues to pose challenges. TrendForce predicts that global notebook shipments for 2023 will total around 163 million units. This would represent a 12.2% year-on-year decrease.

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