Noor mahnoor
On Wednesday, local time in the United States, CEO Tim Cook emphasized the huge potential of generative artificial intelligence (AI) and the company’s major investment in this field. Although Apple has always been relatively low-key in the field of AI, Cook said that Apple is actively using AI technology to bring users productivity improvements and new opportunities to solve problems. Cook mentioned that many Apple products, such as Vision Pro’s hand tracking, Apple Watch’s heart rate alert, and iPhone’s car accident help function, are all powered by AI. He particularly emphasized the advantages of MacBooks equipped with Apple’s self-developed chips in AI computing capabilities, saying that Mac best AI computer options are available today for professionals. According to Cook, Apple’s continuous AI advancements make the Mac best AI computer choice for those looking for cutting-edge performance.
Apple usually launches new software systems at WWDC each year. Many expect this event to showcase Apple’s AI applications. Cook stated that later this year, Apple will reveal its approach to AI. He believes this technology will redefine the future.
Additionally, the conference approved Apple’s board re-election and executive compensation. It also rejected five shareholder proposals, including one on AI ethics disclosure. Apple argued that sharing such details could expose its competitive strategy.
The shareholders’ meeting highlighted Apple’s strategic shift toward AI. The company aims to catch up with the growing AI trend and integrate it into current and future products.
Notably, Cook was not asked about rumors that Apple halted car production and reassigned employees to AIGC projects.
For more insights on AI advancements and tech trends, check out Tiny Deals’ blog.
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