Noor mahnoor
On July 3, Asus held a product exploration salon. They emphasized the ASUS AI PC advantages and discussed AI’s growing role in the PC industry. The company expressed its intent to strengthen its AI layout. They aim to accelerate the implementation of AI functions across their products. During the event, several AI PCs were demonstrated, showcasing the ASUS AI PC advantages. This highlighted the brand’s commitment to leading the industry with innovative AI technologies.
On July 17, ASUS officially released a number of new AI PC products in the ProArt and Lingyao series at the “Create a Dazzling Life” new product launch conference. This is also the first appearance of products using the AMD Ryzen AI 9 HX 370 processor this year.
The configuration is full,
ASUS AI PC is still a performance-oriented flagship
After entering 2024, the once-quiet PC market has become lively due to the arrival of AI. New AI PC machines from major brands have launched one after another, sparking a new round of competition. Known for its excellent quality and user experience, Asus now faces the challenge of breaking through this time.
Without further ado, let’s take a look at the configuration of this new machine. The ASUS ZenBook 16 Air continues the thin and light characteristics of this series, weighing just 1.49 kg. It features a 16-inch 2.8K OLED ASUS screen with a 120Hz refresh rate. The device features an AMD Ryzen AI 9 HX 370 processor, 32GB LPDDR5x 7500MHz dual-channel memory, and up to 2TB PCIe4.0 SSD. Additionally, it comes with a 78Wh long-life battery.”
The Asus ProArt 16 2024 is a high-performance Windows 11 AI PC designed for creators and professionals. It remains at the top level in terms of configuration. The processor is the AMD Ryzen AI 9 HX 370, and the GPU can be upgraded to the NVIDIA RTX 4070. Memory options include up to 64GB of LPDDR5X 7500MHz dual-channel memory. The storage is a 2TB PCIe4.0 SSD, and users can expand it up to 8TB with the dual M.2 2280 slot design. The screen is a 4K ASUS OLED with a 16:10 aspect ratio. It offers 600 nits peak brightness, 100% P3 color gamut, and Dolby Vision support.
In terms of performance, it goes without saying that AMD’s new 300 series processors are at the first echelon of AI PCs, combined with high-specification memory and flash memory configurations, laying a solid hardware foundation for ASUS’s new AI PC products. ASUS’s good screen allows users to get a perfect usage experience no matter what the scene is.
Design has always been ASUS’s specialty, and both Lingyao and ProArt have worked hard on design this time. More importantly, they all add large-capacity batteries while ensuring a thin and light body, giving them better battery life of the same size.
Generally speaking, regarding hardware configuration, ASUS’s newly released AI PCs have three core highlights, namely top performance, a screen with excellent display effect, and a design combination of thin and light body + large battery. As a new member of the AI ​​PC industry, these ASUS machines show strong performance advantages.
Top NPU blessing,
Continuously optimize the AI experience
For brands in the AI PC market, determining the winner of flagship models at the hardware level is challenging. Performance often depends more on software optimization and user experience. ASUS’s new products are among the first to receive Microsoft Windows 11 AI PC certification, signaling that the brand is ready.
Take the ASUS ProArt 16 2024 as an example. It is the first laptop to receive this certification. It features the AMD Ryzen AI 9 HX 370 processor. With an NPU offering up to 50TOPS of computing power, it delivers impressive performance. Additionally, users can manage files through the new StoryCube intelligent file management system. The exclusive Copilot button allows users to access Microsoft Copilot with one click and use AI models efficiently.
Users can search using natural language through Recall or across timelines. They can also find content through text and visual matching. During voice calls, the system improves lighting effects and background blur. Additionally, it supports real-time translation of 27 languages, including Chinese, into unified subtitles. These functions can greatly facilitate daily life for many users.
Beyond AI, the ASUS ProArt 16 2024 also offers valuable features. The ProArt exclusive knob and creator center provide a smart, convenient experience. For instance, functions like stroke switching, layer zooming, and cycle switching in Photoshop are enhanced with Adobe’s new AI capabilities, offering a fresh user experience.
With leading software and hardware support, ASUS continues to roll out AI PCs
As new products with abundant hardware stacks and impressive performance in performance, screen, design, AI, etc., both ASUS Lingyao and ProArt are highly competitive in their price ranges.
Of course, as we said at the beginning, there are more and more AI PC products on the market. For consumers, the price gap between some subsequent products may not be particularly large. At the same time, they have commonalities, that is, similar core configurations, but in fact, there are still some differences in functions and features, which highlights the ASUS Advantages of AI PC.
In my opinion, the AI ​​PCs released by ASUS this time not only maintain the beauty of the product design but also achieve top performance in terms of performance release. At the same time, in addition to the hardware stack that everyone is doing, they also focus on specific scenarios. ASUS has made many detailed optimizations, especially in the eye-catching AI. ASUS leverages the ultra-high NPU processing power of AMD processors to enable creative functions like AI painting, creation, and generation. The thin, lightweight body is paired with a large battery, continuing ASUS’s tradition of performance laptops. Overall, the new AI PC series from ASUS sets a new industry standard and provides users with an experience that exceeds expectations.
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